Marketing Lessons Learned by Analyzing Tai Lopez

Marketing Lessons Learned by Analyzing Tai Lopez When starting a new business or even when you apply for a job in some marketing agency, it is very important that you show your knowledge of, at least, basic marketing concepts that are widely used across the entire world.To really be a successful entrepreneur, you will have to master a lot of skills, not just marketing, but way, way more.But, if you want to sell your product, service or content, you have to be able to communicate with people, to know what they desire in order for you to attract customers to accept your offer.That might sound easier than it is.We can never really know what the person actually desires. We can only make educated assumptions that will prove to be either right or wrong.What we could do is increase our chances of making the right assumptions, by educating ourselves more about the topic in questions and being able to understand how other people feel, put ourselves in their shoes, so we could get a sense of what would our needs be if we were in the same pos ition.That said, you can see why marketing is so important, especially nowadays, in the era of fast-paced businesses where social media and digital marketing, in general, is crucial for the success of any firm.If you are not present online, then you don’t even stand a chance against your competitors.And believe me, there are a lot of them since the competition is global and widespread in almost every field of business.WHO IS TAI LOPEZ?If you are new to digital marketing in general, you may have not heard of Tai Lopez, so let us introduce you to who this man is and why he is so good example of a successful person.We will briefly describe his life, offering his short biography and see how he managed to become as famous as he is now.So, stick with us if you want to find out more!Childhood and Early LifeTai Lopez was born on April 11th, 1977 in Long Beach, California. He was raised by his mother and grandmother, while his father was in jail during his childhood.He showed the great pot ential of being a successful person ever since he was a small boy.At the age of 6, he started selling cherry tomatoes, but seeing how that business wasn’t profitable enough, he decided to make a change and he opened a lemonade stand.That helped him earn much more money for his family because, as you can imagine, it probably wasn’t easy for his grandma and mom to raise a family on their own.Since he lived in an area full of gang activity, it was hard for him to find decent friends, so he usually read books instead.He wanted a better life for himself and his family, so he started to read Aristotle, especially the teachings about how to be happy and have a fulfilled life.His grandfather was a scientist, and you all know how kids feel about scientists, they think they are all-knowing people who have the answers to all the questions.So, what Tai did was ask his grandpa how to have a good life.His grandfather answered him that this modern world is too advanced for him, so he couldn’ t answer him truthfully.He just told him that the world is too big for one person to know everything and that if he wanted to find the answer to his questions, he would have to find people who would lead him to the answer, and people would have to meet during his life.After he gave him that answer, his grandpa left him a box full of books on different topics with a note to read all of that for starters.Tai Lopez tried to go to the college but decide to quit, because he wanted to find the real meaning of Aristotle’s “Good Life”.He has been reading a lot of books and eventually decided to meet the authors of those books, so he managed to save some money by doing smaller jobs.He traveled all across the world, visited 51 countries and managed to meet some of the people he wanted to meet.When he returned to the USA, he decided to live with the Amish and work on their farms for around two years.Business LifeAfter doing some work for the Amish, he decided to quit that job and he move d with his mother because he was broke and didn’t have enough money to rent his own place at the time.He decided not to lean on his mother, but instead, he tried to think of the way to make more money since he only had $47 in his pocket.He didn’t want to live like that anymore and that’s why he decided to change his life.In yellow pages, he searched for the biggest advertisement and found a person who had knowledge about business.He offered to work for free for some time, in exchange for that man teaching him the fundamentals of finance and the ways of conducting business. That was the start of his career.Later on, he worked at GE Capital and managed to become a certified financial planner and investor, with more than twenty multi-million dollars companies on his tail.Apart from that, he also runs “The 67 Steps Program” in order to help young people, who struggle with their own personal business decisions and for those who would want to get a better understanding of “Goo d Life”.Considering all that has been said so far, let us now present the most important marketing lessons Tai Lopez could teach us. MOST IMPORTANT MARKETING LESSONS BY TAI LOPEZ1. Have a Unique Story for Your BrandThe first thing you need to have when thinking about the product you want to make or the service you want to offer to other people is, of course, an interesting story behind that certain product.Almost every successful worldwide brand has a personal story of how it comes to be so popular and wanted.For example, we have IKEA, the furniture retail company that has been made out of the idea that everyone should be able to afford decent quality furniture.That type of story sends the right kind of message to the common folk, telling them how they matter too and that build trust between customers and the company, which is very important in every type of business, because, as we all know, the customer is always right.But, not everyone is lucky enough to have such an interestin g life or even a story about their brand, as Ingvar Kamprad had.That doesn’t mean you should make up your own completely not true stories as well since that is not how honesty in business works.What you could do, instead, is mix some true stories and add some additional flavor, so they become juicier and more interesting to the viewers.Because as wise people say: “Every good story deserves embellishment”.That way, you would have a story about your product or brand that is, at the same time, both true and interesting to the public, which could potentially bring more customers to you, thus, raising your sales and amount of money you have.When your story is noted and memorable, people will recognize your products and even when you launch a new product, they will be more eager to try it out, because of your past reputation and the excitement you offered them with that interesting story about how your brand came to be.2. Be YourselfOne of the best selling points is to be yourself, show the customers who you really are, what are your hobbies, habits, and interests.This is more important when it comes to digital and social media marketing, to people who are using blogs and other internet services to advertise their products and services.But, that doesn’t mean it is not important for everyone else.On the contrary, when people see you for who you really are, you want to present yourself at your best to them, but also show some of the not so happy things, so they could relate themselves to you.When people see that you are just a human being, just like them, they will feel more open to suggestions and willing to try to understand you from time to time, so they would be much eager to accept certain changes in your product line or certain changes on a specific product etc.That’s why it is important to establish healthy customer-relation, so you could have a much easier time introducing new innovations and products.There will always be more traditional people who would want things to remain the same all the time.Yes, by introducing new products, you will probably gain more new customers, but your goal shouldn’t just be to get new customers, but also to keep old ones around, since they are the bulk of your customer population and without them, you would have to basically work from the scratch to get to know new customers and their wishes, which is not an easy task.If you think of yourself to be a good person, then you shouldn’t have any doubts about how you should act in front of your customers.Just let them see you for who you really are and they will recognize the best and the worst in you and eventually relate themselves to you, thus, allowing you to create very stable customer-relations.3. Offer Unique ContentOne really important thing when it comes to growing your business is innovation.If you constantly search for new things that could help you offer a very distinct product or service, you should have fewer issues with maintaining y our business.But what about those of you who don’t have their businesses yet and who cannot decide what to focus on when it comes to starting it?Well, you will not have an easy time to decide that, but let me give you some tips, so you could decide a bit easier.In order for your product or service to be looked upon and even wanted, you need to make it unique, to make it stand out of the crowd because there are a lot of different products out there, so it is getting harder and harder to make unique content, which you could easily sell and enter the market.That’s why you need to conduct a thorough market analysis before you jump into making your own business.Try to find a niche where there aren’t that many different products and try to make unique products on that market.If you find that too hard and almost not possible, you could find a new way to present your content instead of making the entirely new content.Even new type of packaging could sometimes do the trick and pique th e interest of enough people, so don’t hesitate to experiment with that, because it is rather important to start good, in order for a business to flow healthy in the future.4. Don’t Be Afraid to Take Calculated RisksOne thing that every entrepreneur has to learn is how to manage risk related to business.There are 7 billion people on this Earth and a lot of both large and small companies. And everyone, starting from individual people to big companies will face some type of risk.So, we could say that our lives are definitely not riskless.That fact doesn’t need to mean that we should hide in our homes and do nothing for the entirety of our lives.On the contrary, that means we need to learn to manage that risk and cope with it, in order to fulfill our lives with what we want to do.With that said, do not be afraid to take calculated risks.Sometimes potential benefits could overcome our sense of fear and then we would be awarded for taking that risk and not backing down from the figh t.This is particularly important in social media marketing, because it is a large market and there are a lot of competitors around there, so you need to be able to experiment with a lot of new stuff no one else has tried, so you could stand out of the crowd and make yourself visible to other people.That’s why you shouldn’t hesitate to try out some ideas you might have because some of them could turn out to be very fruitful and useful for the advancement of your entire business.Successful entrepreneurs and marketers know this and they are not afraid to be that kind of people, so neither should you if you want to succeed in that line of business.5. Test and Optimize Your ContentAs we have previously mentioned, people who risk tend to get the best rewards if they manage to evade the failure of their investment.But, in some cases, the final product might not give the best possible results, so it could require some tweaking some features so it would become better.So, do not be afraid to do that, to experiment with your products and marketing strategies as well.What you should do is constantly looking for new ways to improve your business, as well as your products in general.When you implement certain changes, make sure to test how they react with already implemented things.If new changes turn out to be a success, then you will find yourself in a very good position, especially if no one else has thought of the same and changed their products as well.But as time progress, other people will probably try to copy your method and know-how, so what once was an innovation, now it will just be a common strategy or feature.That is why you constantly need to look for new ways to improve your business, not stopping even when you find something because as time goes by, things change and you need to be up to date, in order to stay on track with your competitors.6. Branding Your Best QualitiesThis one is probably very important at the very beginnings.Before you choose what fi eld you want to specialize in, you have to do thorough research of, not just the market itself, but the research of yourself and your own abilities.If you don’t want your start-up to fail, you should do this very carefully and try to enter the business by using your own strengths.So, try to avoid starting businesses where you can clearly show your weaknesses because it will probably not go so well.This problem could be resolved by having a competent team that includes people with the skill set which is the complete opposite of yours.That means having people whose strengths are your weaknesses and the other way around.That way you can all complete each other and have a strong position in the company.However, that is not possible all the time, since most entrepreneurs start alone or with a couple of their friends, so it is not common for people to have either enough money to build that kind of team or enough trust in people to do the same.That’s why the only logical way is to star t your own business by measuring your own strengths and weaknesses and deciding which field would suit you the most.Some people are good at one set of things, other people are good at different things, and you just need to find your own way.Beside, when your work is related to something you are good at and you like it, then it is much easier to do that work every day, without making any complaints and without being more psychologically tired of your job than in cases where you have a really bad job, which you don’t like at all. 7. Make Sure to Read Every DayTai Lopez likes to use one very funny sentence, which is that he is reading one book per day and that every person who strives to be a successful entrepreneur should do the same.So, why do you think that is true?Well, people are not born with knowledge.We have to learn everything, from simple muscle movements to words and eventually sentences.Then the school comes, high school, college and eventually university.But, does our se arch for knowledge ends there?Of course not, people should learn throughout their entire lives. Every day we learn something new.And one of the most important learning channels is books.By constantly reading books, we get new information, we learn something new.That is not something which should be taken lightly.Even if you don’t go to college, you could learn a lot by reading on the side, when you have free time.That’s how Tai Lopez became so successful.He read a lot and worked a lot to apply all the knowledge he had previously learned from both books and by working in the financial sector.You can learn basically anything from books nowadays.And a lot of those books are accessible on the internet both for free and for a cheaper price than in bookstores, in case you are the person who doesn’t have too much money to spend on books and would rather want to focus on starting your own business.FINAL WORDWe have come to the end of our presentation and it is now time to present some conclusion that we have discovered, or rather, that Tai Lopez has discovered.The point of his speeches and training is not just that people see how to make money, but they should also see if they are the right people to make money this way.He says that the point of his presentations is that people see what kind of person they are because he claims that not everyone deserves to be an entrepreneur.What he means shouldn’t be taken as an insult, but rather as a compliment.People who are hard-working and who tend to work on themselves and their businesses are the people who deserve to be rich.Lazy and people who slack are those who don’t have enough ambition and thus, they do not deserve to be successful entrepreneurs.

Applying to College 4 Mistakes Parents Make

Applying to College? 4 Mistakes Parents Make by: Jon Frank, Co-Founder of Admissionado on November 23, 2015 | 0 Comments Comments 3,199 Views November 23, 2015Jon Frank, CEO and Co-Founder of AdmissionadoApplying to college is a stressful process, for students  and their parents. As deadlines get closer, we’ve been paying close attention to the college admissions blogosphere, specifically looking out for advice for parents.To be honest, we’re a little bit concerned (and shocked) with all the BAD advice for parents on the Internet. Bad advice is like a bad apple – just one bad piece can spoil the entire process of applying to college. So we’re calling out that bad advice, telling you why it’s bad, and giving you something good instead.Here are the four most egregiously bad pieces of advice on applying to college that we found:Tuition – The Cheaper the Better The cost of college is certainly no joke, and sticker shock is natural when you ’re looking at all those tuition zeroes. BUT that doesn’t mean that the cheapest option is your student’s best option. In fact, niney percent of American families would pay the same or less in tuition at a school like Harvard as they would a state school. And actually in the top five of the list of schools with the lowest average student debt: Princeton, Yale, and Harvard. Schools with high tuitions usually means large endowments and hefty financial aid. So when applying to college, make sure to explore your options, and don’t get scared away by sticker price! If a school is a great fit but seems too expensive, apply anyway, and decide once you’ve seen your financial aid offer.Extracurriculars – More, More, More! For some reason, people seem to think that the more â€Å"stuff† you have in your college application, the better your chances are at getting in. This is not true. In fact, admissions committees can always spot a stuffed resu me, and it’s an instant red flag. So stop signing your kid up for extracurricular activities. Pick two or three that your student can really excel at, become a leader, and make an IMPACT. It’s not about breadth of activities, but depth.Advice – All Hands on Deck When parents have a student applying to college, there tends to be an â€Å"all hand on deck† mentality, where they bring in every counselor, family friend, and distantly related relative who might have gone to the school where little Johnny is applying. This is bad. Too many cooks in the kitchen. The application (and especially the essays) will become muddled, and your student’s unique profile may get lost in the mix. It’s better to stick with one or two experts to keep your application focused.Forget the Ivy League When did we start telling kids to â€Å"stop reaching for the stars†? â€Å"Follow your dreams†¦ realistically† We’ve seen a dozen articles ab out why you shouldn’t bother with top schools with their brand names, high tuitions, and low acceptance rates. We’ve seen a dozen more articles about why you shouldn’t bother with college altogether. Now we’ve talked about the value of a college education at length, so we won’t go through that again. But we do want to remind everyone to go to the best school you can get into.Sure, applying to top schools is stressful. It’s a lot of pressure for students AND their parents. But college is the first move in a long game of chess. If you can get that first advantage, shouldn’t you? Yes, apply to a range of schools. Yes, explore ALL your options. But don’t count yourself out until you’re actually out. And go to the best school you can get into.Jon Frank is the CEO and Co-Founder of Admissionado, an Undergraduate and MBA admissions consulting firm. Page 1 of 11

The United States Criminal Justice System Essay - 1463 Words

The United States criminal justice system can be described as flawed in many ways. Some of these flaws have a larger impact on the people of this country than others. Two of the largest problems we have currently revolve around the issues of wrongful convictions and prosecutorial misconduct. The whole criminal justice system revolves around making sure people follow the laws put in place, and if they do not punish them for their wrongdoing. This system is also about affording the same rights to every person that goes through the criminal justice system. The problem is that we are excessively punishing too many people that in fact have not broken any laws. This issue must be addressed as soon as possible. There was a study at Ohio State University that says there are about ten-thousand people wrongfully convicted in the United States every year. This number may not seem like it is that significant compared to the total number of people the system prosecutes in a year, but all of those people who are being punished are innocent. There are many different reasons why this is happening so often in the United States. The most common factors that lead to wrongful convictions in the United States are mistaken eyewitness identification, false confessions, tunnel vision, perjured informant testimony, forensic error, prosecutorial error, or inadequate defense representation. (SITE). These factors are thought to have a huge impact on wrongful convictions, but recent studies found outShow MoreRelatedThe United States And The Criminal Justice System Essay1662 Words   |  7 PagesThe United States considers itself to be the best country in the world. This sense of nationalism is present because of the country’s history of opportunities and their emphasis on the power of their people. 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The film focuses on racism in the United States’ criminal justice system. According to DuVernay, the part of the 13th Amendment that says â€Å"unless you are being punished for a crime† is a loophole that has been used to allow slavery to continue in the early days during reconstruction and even now. This loophole coupled with the criminalization of the black man has led to mass incarceration of minorities. The United States which has only five percent of the world’s population butRead MoreThe Criminal Justice Systems And The United States1169 Words   |  5 PagesThe criminal justice systems in Bolivia and the United States have different structures with some similarities. I was born in La Paz Boliv ia and we will be taking a look into Bolivia and the U.S’s governmental and criminal justice systems. Bolivia is a republic with a democratic government. The U.S. also has a democratic government. 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Essay Macbeth Relationship Analysis - 1185 Words

MACBETH RELATIONSHIP ANALYSIS I found the relationship between Macbeth and Lady Macbeth very interesting in the play. In Act I they are completely devoted to each other. Love, respect and trust are the contents of their relationship. The trust in the relationship is revealed right at the beginning when Macbeth sends his wife a letter telling her about the witches and the predictions amp;#8220;This have I thought good to deliver to thee, my dearest partner of greatness, that thee mightst not lose the dues of rejoicing by being ignorant of what greatness is promised thee.; (I, v, 10-13). The affection between the two is clearly shown when Macbeth salutes his wife with amp;#8220;My dearest love; (I, v, 58) and also on the letter where†¦show more content†¦In Act II, Macbeth is very weak for he is guilty and regretful after Duncanamp;#8217;s murder amp;#8220;Iamp;#8217;ll go no more. I am afraid to think what I have done; look onamp;#8217; t again I dare not.; (II, ii, 54-56). He has a troubled mind. He imag ines hearing voices amp;#8220;Methought I heard a voice cry amp;#8220;Sleep no more! Macbeth does murder sleep,; the innocent sleepamp;#8230;; (II, ii, 39-40). We analyze the depth of his conscience when he says; amp;#8220;Will all great Neptuneamp;#8217;s ocean wash this blood clean form my hand? No, this my hand will rather the multitudinous seas incarnadine making the green one red.; (II, ii, 65-67). While Lady Macbeth is calm and self-confident whenever he panics or imagines things amp;#8220;These deeds must not be thought after these ways; so, it will, make us mad.; (II, ii 37-37), amp;#8220;Infirm of purpose! Give me the daggers!; (II, ii, 56-57). She is also very casual amp;#8220; A little water clears us of this deed.; (II, ii, 71) and direct, the mother type, amp;#8220;Why did you bring these daggers from the place? They must lie there. Go, carry them and smear the sleepy grooms with blood.; (II, ii, 52-54). 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Sherman Antitrust Act A Critical And Necessary Statute

SHERMAN ANTITRUST ACT I claim that the Sherman Antitrust Act is a critical and necessary statute that gradually caused significant changes in business practices in order to ensure a competitive free market system essential for long term growth of the economy, although it faced criticisms for sacrificing economic efficiency. This fundamental statute continues to notably shape the economic landscape even today, albeit being more than 100 years old. The act contains three sections. The first section renders every contract, trust and conspiracy in restraint of interstate and foreign trade illegal (Dana 1903). The second section effectively penalizes everyone engaged in monopolizing any part of the trade or commerce among the several States, or with a foreign nation. The third section extends the first section to include U.S. territories and the District of Columbia. Prior to the enactment of this act several states within the United States had passed similar laws for intrastate businesses. However, the Sherman Antitrust Act of 1890 was the first measure passed by the U.S. Congress to prohibit trusts and regulate interstate commerce (Initiative). The opponents of the act claim that it made the economy less efficient. Bradley (1990) asserts that the Sherman Act discouraged scale economies that promoted lower costs and prices, penalized successful market entrepreneurship, and rewarded the political entrepreneurship of less-efficient business rivals. Others such as Comanor (1995)Show MoreRelatedThe Debate Over The Adequacy Of Restrictions On Commercial Speech And Free Market Competition1605 Words   |  7 Pagesto be beneficial to both society and business. The Supreme Court Case of Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council was an important case in determining the application of the First Amendment to commercial speech. 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Biblical Worldview And The Christian Worldview - 1295 Words

Biblical Worldview in Romans It is an important factor in a Christian’s life to have a biblical worldview that coincides with God’s beliefs. A Christian cannot grow in their relationship with God with just their own understanding and knowledge. They must surround their framework of beliefs and ideas on God’s word and what he calls his children to live their life accordingly. That is why Paul’s letter to the Roman church is such as significant demonstration of the Gospel and the Christian Worldview and we as Christian must be able to defend our worldview and apply it to our lives. The Romans teach about the existence and attributes of God by demonstrating that one attribute cannot exist without the other. Romans 1:17 claims God’s†¦show more content†¦For there is no teacher who taught him his wisdom for all things are from him and all knowledge is through him. God’s hope is spoken in Romans 15:13, Paul describes Gods hope as a place for peace and comfort and through trust and the Holy Spirit there can be an overflow of hope. Finally, in the last attribute of God demonstrated in Romans 16:26 it discusses how God is eternal and nothing is before him. Creation: What does Romans teach about origins? Paul’s letter continues to teach in Romans 1:18-25 and 8:18-25 that in creation God revealed himself. Nevertheless, even though he showed his power and gave people no reason for excuses, believers chose to not live by his ways. They turned their backs to God and worship things that were not of him. They lived in lust and sexual immoral behaviors. God designed a man and a woman to be fruitful, but they chose sinful desires and gave into same sex relations. And those who chose to live in their wickedness and live their life with being the only ones in control, God allowed them to live in their shamefulness. Furthermore, Paul tries to convey to the Christian eye that we should be focused on where we are with the lord and where we are taking the rest of the creation. Human nature and humanity were central focus in Romans 1:26-32 and 3:9-20 at essence their human nature was on no level of good. Humanity nature was corrupt. For they k new of God, but choose to live in unrighteousness. No one had a desire toShow MoreRelatedChristian/Biblical Worldview634 Words   |  3 PagesSeptember 9, 2012 AJS Everyone has a worldview, whether we know it or not. Worldview is the way a person makes sense of the world, life and reality. For example: I view the glass as half full, but you might view the glass as half empty. We both see the glass but we do not agree on how to view it. Our worldview is formed by our education, family beliefs, the culture we live in, and media we are exposed to. 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The question is not whether one has a worldview but which one has.† 1 Here is the definition of a biblical worldview rather than just a worldview: â€Å"A biblical worldview is based on the infallible word ofRead MoreOur Worldview Into The Classroom, A Secular And Christian School Environment930 Words   |  4 Pagestoday’s society it is hard to be a teacher; especially, in a secular school. The students in this setting need Christian teachers more than anything. The children today need to have a teacher that has biblical values and understands just how important it is to live by these values. 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How Do Ngos Represent Humanitarian Issues Trough Images in Advertising Free Essays

How do NGOs represent humanitarian issues trough images in advertising? Negative images of developing countries are a common means adopted by Non Governmental Organisations to raise financial support for those countries. However there has been much discussion as to weather such advertising for fundraising campaigns is really authentic and if the images used represent the issue as it is. More and more NGOs turn their backs on the use of negative images, for example of starving children, and adopting new advertising strategies. We will write a custom essay sample on How Do Ngos Represent Humanitarian Issues Trough Images in Advertising or any similar topic only for you Order Now When the organisations are trying to raise cash from potential donors there is often a dilemma between using shocking images to raise cash in the short term or whether to focus on the longer term gains with more positive images. This essay focuses on how NGOs are trying to achieve the latter without losing donations. Through a different approach applying the shock effect to a corporate style of advertisements. Will the audience know with these modern fundraising campaigns that for example Africa is not a continent full of sorrow and but will learn more about the wider social historical and geographical context? Do these campaigns give the desired outcome in the end, which is raising money in a democratic way that empowers the subjects from injustice? (Ed Kashi and the Third Frame: NGOs and Photography Conference Report 2010) â€Å"Pictures are powerful† notes Lester and Ross authors of the book â€Å" Images that Injure† (2010). They argue that the publishing of strong images makes economic sense. However economic priorities should not conflict ethics. The fact that images of the starving African child can be used in advertising does not make it ethical, although they are often aesthetically appealing. These images are very welcome for their shock effect and raise money in a relatively fast way. â€Å"But aesthetics is not ethics† (Lester amp; Ross 2010, p. 30 ). The authors point out the way media organisations are dealing with their role-related responsibilities. That should recognize their power in creating viewer perception and use that power judiciously by presenting images within a wider context, even in advertising (Lester amp; Ross 2010, p. 31 ). The negative response to the shock image in fundraising campaigns has been increasing. According to blogwriter and campaign coordinator of Amnesty International Rob Goddon, we have gone from one disaster in to another and have used images from the stick thin African women and children in atrocity situations to smiling and happy women and children. â€Å"The positive images may be easier to stomach and go some way to counter what is perceived as ‘compassion fatigue’(or maybe more accurately ‘Lack of solution fatigue’) but they still fail† (Goddon et al. 2009). The lack of solution manifests itself in positive images that aim to communicate with integrity land teach the public about historical and geographical context. Showing people in this â€Å"new†-dignified way is to avoid reinforcing racial or cultural stereotypes. A contemporary rule in the NGO worlds is avoid using images that look down on people as this can sometimes make the subject appear like a victim. Instead choose images that reflect empowerment. You can see the use of photography clearly in ‘Oxfam’ and ‘Save the children campaigns’ (Oxfam. 2006). The problem with these positive images is that they are often misrecognized in the situation of distant suffering and the public might think that these people are fine because of the positive images and this wont trigger the need to give money anymore (Chouliaraki n. d. ). To refer back to Goddon’s point, these kinds of images still fail what NGOs are all hoping to achieve; â€Å"illustrate the complexity of the lived experience of those they intended to help† (Goddon et al. 2009). In a media landscape where the average consumer gets asked for his attention every minute of the day by the surrounding visual culture it is hard to get seen. According to Windley (2005) the economics have shifted over the last decade and have changed how businesses operate as well as the expectations of customers. Businesses are adjusting to new ways of relating to their customers and brands are fundamentally important for the success and survival. (Windley 2005, p. 40) NGOs have to play this game just being as tough as the rest of them out there. Although the changing nature of technology has opened up many ways for NGOs to use photography, it hasn’t made it easier to answer the on going question of how to represent a certain issue. NGOs have to represent themselves and think how they want to brand their message to raise awareness but also to fundraise. Advertising agencies therefore apply the shock-effect in different ways to get the attention of the viewer and instead of for example the hungry African child they use corporate style advertising to provoke emotions of guilt and indignation. One example of shock techniques to represent an issue within the corporate advertisement style, is an awareness campaign for the Campaign Against Landmines. Part of the campaign the agency designed a ketchup packet with a picture of a kids’ legs or head. When you open the packet, you tear off the w body part and ketchup bleeds out. Some people see this advert as a brilliant piece of advertising and others may feel this is too shocking. In New Zeeland this campaign got overwhelmed with some criticism. â€Å"Well it is graphic, it is shocking, but so too is the reality – 15-20,000 having that sort of thing happening to them as a result of landmines,† says Minister of Disarmament Phil Goff (One news et al. 2006). Some find it hard to swallow to rip of a young boys leg and being confronted with what is going on in other countries. According to Chouliaraki (2010) this new approach could be identified as â€Å" post humanitarian communication†. â€Å"This shift, I argue, should be seen as a contemporary attempt to renew the legitimacy of humanitarian communication – one that abandons universal morality and draws on the resources of the media market in which humanitarian organizations operate today. † (Chouliaraki 2010). She notes that NGOs are still relying on this style of advertisement to provoke emotions but not in a way to inspire immediate action. The corporate advertisement style is used in a â€Å" Take it or leave it way† (Goddon et al. 2009). A good example on the use of photography in corporate advertising is the campaign â€Å"Its not happening here but now† from Amnesty International in Switzerland. The campaign uses the tagline â€Å"It’s not happening here but it’s happening now† the campaign puts up posters in bus stops and train stations etc, with exact matches of the existing background. It aims to show people what is going on in the world, even if it’s not happening in front of them at the bus stop. The advertising uses shock images to enter in the publics’ everyday lives, entering in the public environment and showing them what is happening in other parts of the world. What Amnesty International does is using photography in a photo realistic way and forces a direct act on humanitarian issues. How to cite How Do Ngos Represent Humanitarian Issues Trough Images in Advertising, Papers